Tuesday, 24 April 2012

BRANDING(Nicholas Tan, Ryan Chew, Choy Rui Zhi)

Business: Technology
Brand: Pear
Tagline: Think Ahead.
Similar Company/Product: Apple
Branding Strategy: 
Apple is world's most valuable publicly traded company.
Sells premium products at high prices.
Design is slick and beautiful, simplistic.
"We put ourselves in the customer’s shoes and ask: " What do we want? " " Quote from Steve Jobs.

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