Tuesday 24 April 2012

BRANDING (Pey Ruo-Song, Shawn Liew)

Business: Electronics Store
Brand Name: Electro
Tagline Because it's electronics!
Similar Company: Challenger (Singapore), Best Buy (USA)
Branding Strategy: - Strategic location in the heartlands and city
                               - Good Customer Service (Customer-centricity)
                               - Wide variety of consumer electronics

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