Tuesday, 24 April 2012

BRANDING (Isaac Gan,Ryan Pek, Theodor Lim)

Business: Food Industry


Tagline:We bake BUNS

Similar Company:BreadTalk

Branding Strategy: 

-Has branched across 16 countries, leaving our mark with more than 400 boutique bakeries, 40 food atriums and restaurants, supported by global staff strength of 6000 employees.

-The company have a shared vision to be an international trend-setting lifestyle brand

-The company products are also crafted with passion and vibrancy to the highest quality.

-The company has signature 'see thru' kitchens allow our chefs to showcase their expertise upfront

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