Branding(Leonard, Charles, Kuang Seng)

Business : Micro Chips(literally), Wagons, Toiletries and Cardboard Art
Brand : Buccino Inc. 
Tagline : (You can't even see it!) OR (It's so cheap you other brothers can't deny!)
Similar Company/Product: Wagon Depot, Kohler, Aperture Science
Branding Strategy: References, Word Of Mouth, Google

BRANDING (Denzel, Matthew)

Business: Sports Training

Brand: Whooosh

Tagline: Blow you away

Similar Company: JSSL Arsenal

Branding Strategy: -Targeted at children of all age groups with love for football
                               -Partnered with a well known soccer club (Arsenal) to attract attention
                               -Coaches from Arsenal usually come to educate both the children and local
                                 coaches in Singapore and to find local young talent.                        

BRANDING (Jovan Ng, Nicholas Lee, Foong Yan Kai)

Business: Game Producing Company

Brand Name: Insta-Respawn

Tagline: There's a gamer in all of us

Similar Company: Electronic Arts

Branding Strategy: Create trademark to refer to the developers that they publish games for as 'artists'

BRANDING (Isaac Gan,Ryan Pek, Theodor Lim)

Business: Food Industry


Brand:Bunners


Tagline:We bake BUNS


Similar Company:BreadTalk


Branding Strategy: 


-Has branched across 16 countries, leaving our mark with more than 400 boutique bakeries, 40 food atriums and restaurants, supported by global staff strength of 6000 employees.


-The company have a shared vision to be an international trend-setting lifestyle brand


-The company products are also crafted with passion and vibrancy to the highest quality.


-The company has signature 'see thru' kitchens allow our chefs to showcase their expertise upfront

BRANDING(Sherman Tan,Malcom Ang, Kevin Tay)

Business: Fruit Farm
Brand: The Fruit Factory
Tagline: Fruits.
Similar Company/ Product: Sunkist
Promoting Strategy: Discounts,Variety and Propaganda.

BRANDING (Pey Ruo-Song, Shawn Liew)

Business: Electronics Store
Brand Name: Electro
Tagline Because it's electronics!
Similar Company: Challenger (Singapore), Best Buy (USA)
Branding Strategy: - Strategic location in the heartlands and city
                               - Good Customer Service (Customer-centricity)
                               - Wide variety of consumer electronics

BRANDING(Nicholas Tan, Ryan Chew, Choy Rui Zhi)

Business: Technology
Brand: Pear
Tagline: Think Ahead.
Similar Company/Product: Apple
Branding Strategy: 
Apple is world's most valuable publicly traded company.
Sells premium products at high prices.
Design is slick and beautiful, simplistic.
"We put ourselves in the customer’s shoes and ask: " What do we want? " " Quote from Steve Jobs.